Portfolio

Design-led growth for FAZEEK.

From premium homewares and fragrance to visual campaigns that scale, this case study highlights how New Cairo Digital supported FAZEEK across Google Ads and Meta with a creative-first performance approach.

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Google Ads Meta Ads E-commerce Shopping & Retail Australia

Brand Snapshot

FAZEEK is a contemporary homewares, fragrance and ambience brand born in Melbourne and founded by multidisciplinary designer Jackie Fazekas in 2017. The brand creates expressive pieces across drinkware, tabletop and fragrance, with a distinctive visual identity built around colour, form and lifestyle imagery.

Source: official FAZEEK website about page and product pages.

Performance highlights.

A clean, professional way to show momentum without exposing too much client data. These headline figures focus on scale and efficiency, not raw internal detail.

Google Ads

80K+

Managed more than 80K in Google Ads spend over six months while keeping the account focused on profitable growth.

Google ROAS

4x+

Google Ads performance stayed above a 4x ROAS threshold, supporting efficient e-commerce scaling.

Meta Campaigns

120K+

Meta performance crossed the 120K mark, backed by a creative-led paid social approach for a highly visual brand.

Meta ROAS

6x+

Meta campaigns delivered 6x+ ROAS, showing strong alignment between audience targeting, creative and product demand.

What made the brand easy to scale.

FAZEEK already had strong design language, standout product photography and a premium product mix. The strategy focused on turning that visual strength into paid performance.

FAZEEK wave collection lifestyle imagery

Collection / hero visual

A premium aesthetic customers instantly recognise.

The visual identity on the website is a major performance asset. Bold colour, clean styling and elevated photography make the products conversion-friendly across paid traffic.

Lifestyle / drinkware

Creative that feels editorial, not generic.

This gives Meta room to perform with attractive, scroll-stopping assets while keeping the brand premium.

Fragrance / homewares

A product mix built for testing.

Drinkware, candles, tabletop and gifting all create multiple angles for campaign segmentation and creative testing.

Visual gallery.

Selected imagery from the official FAZEEK website to make the case study feel more visual and less text-heavy, exactly the way a strong portfolio page should.

Official website / collection

Objects made to be noticed.

The website presents FAZEEK as a design brand first, which helps both click-through quality and purchase intent.

Product / fragrance

Wave Candle

Hand-poured in Melbourne with a strong scent story and a recognisable glass form.

Product / tabletop

Jewel Oil Bottle

Everyday utility presented as a statement piece, ideal for premium product positioning.

Product / serveware

Pearl Platter

High-quality borosilicate glass with distinctive colour styling and a strong premium feel.

Product / drinkware

Tiptoe Coupes

Playful design, clean silhouettes and polished styling support both brand building and conversion campaigns.

What New Cairo Digital managed.

The work focused on the two performance channels most aligned with FAZEEK’s business model: paid search to capture existing demand, and paid social to scale demand visually.

Google Ads

Search and shopping-led campaign management built around profitable traffic, efficient scale and ongoing optimisation across a high-intent e-commerce environment.

Meta Ads

Creative-led acquisition and remarketing campaigns that turned lifestyle product content into a stronger revenue engine across Meta.

Scale Strategy

Market-ready messaging, premium positioning and a structured testing approach designed to support growth without diluting the brand aesthetic.

Next Step

Want results like this?

If you want a portfolio page or a visual-first case study built around real brand assets, performance highlights and premium layout, New Cairo Digital can build it.

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